The first steps included picking and selecting the right equipment that fits the tight budget but could also handle the wide variety of content that needed to be produced.
After identifying and sorting the different groups of target users that made sense for the product, I started developing a content blueprint encompassing areas such as Education, Culture, and People.
Ask Canada Drives is a series dedicated to answering the most frequently asked questions about the product, brand, and finances.
Hiring was a big bottleneck for the company, so the goal with Canada Drives Careers was to present each department, their responsibilities, day-to-day work, and why someone should apply for a job.
As the in-house videographer and photographer, I had to be ready to shoot at all times to support the Marketing and Office teams.